Zinio: Be Well Read.

Plum TV Embraces Digital Publishing With TV Spot On Zinio and VIV

Posted in Digital Publishing News, Featured

New York, NY, August 1, 2008— PlumTV, the media network produced in, for, and about America’s most dynamic communities, announced today that its program “Connections with Jennie Saunders” will feature segments highlighting Zinio, the leading global publisher of digital magazines and services, and VIVmag, the world’s first fully digital and 100% interactive women’s luxury magazine. The program will introduce Plum’s audience to the visionaries behind Zinio and VIVmag and spotlight the assets and advantages of digital reading that Zinio and VIVmag provide.

“Connections with Jennie Saunders” will air three segments featuring interviews with Zinio and VIVmag executives, beginning August 2, 2008. The segments will focus on: the entrepreneurial and conceptual inspiration for embracing the world of digital publishing, the future of magazines as embodied by the interactive components of VIVmag and other Zinio digital titles, and the portability and environmental benefits of using Zinio technology.

“There is no more perfect venue for introducing Zinio and VIVmag to TV viewers than through Plum, a media network that counts the greatest influencers in the country among its audience,” said Doug Carlson, Managing Director of Zinio and CEO of VIVmag. “As an entrepreneur, I believe that creating influencers is the single most effective way to build a brand. The executive team at Zinio embodies the imaginative spirit of bringing the future into the present, which is what all great leaders look for in choosing the ‘next big thing.’”

“Connections with Jennie Saunders” airs Saturdays and Sundays on PlumTV. Check local listings for times. Previews of the segments available at:

http://imgs.zinio.com/images/corp/PLUMTVSPOT1.mov
http://imgs.zinio.com/images/corp/PLUMTVSPOT2.mov

or upon request.

About Zinio LLC
Zinio is the global leader in digital and interactive publishing products and services, with over 1,000 digital magazine titles currently in its stable. Zinio works with premier American and International publishers to provide digital versions of traditional print publications, creating new circulation and revenue growth opportunities. In addition to its extensive digital delivery, circulation, and fulfillment services, Zinio’s capabilities include the design of marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving e-commerce. Zinio’s suite of publications is available online, is downloadable for offline reading, and can also be read on the iphone and ipod touch. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive women’s luxury publication. Zinio’s publishing partners include: Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rogers Publishing and Ziff Davis. Zinio has offices in San Francisco and New York with several worldwide distribution partners. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

About VIVmag
VIVmag is a first: It’s an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women are genuinely committed to leading healthy, balanced lives. VIVmag’s interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 250,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.

About Plum TV
Plum is a new type of media company. Produced in, for and about some of America’s most dynamic communities, Plum programming is honest, authentic and optimistic. It celebrates the natural beauty and character of its communities and spirit and intellect of the people who live and visit there. Plum currently operates television channels and Web sites in Aspen, the Hamptons, Martha’s Vineyard, Miami Beach, Nantucket, Sun Valley, Telluride and Vail. While the towns may be small, the reach and influence is not. Plum’s markets are destinations of choice for more than 16.4 million of the nation’s most interesting and influential people each year. They are people who define the culture in the media, business, arts and politics. They are Plum’s audience as well as its content. Increasingly, Plum is available to a broader audience beyond its communities through video on demand and the Internet at www.plumtv.com.

Press Contact:
Jessica Herling
Zinio
646.383.4054
jherling@zinio.com

Posted on August 1st, 2008 | leave a comment | trackback