New Study Finds Reading in Public Places Accounts for 45% of All Magazine Reading
Posted in Featured, Research and Case Studies
Readers seek out their favorite titles in waiting areas and other public places where magazines are distributed. The AudienceLab(TM) Study of Public Place Engagement, released today by McPheters & Company, has found that 57% of all magazine reading takes place outside the home and that 45% of time spent reading magazines occurs in public places such as waiting areas, airplanes and hotels.
Posted on August 12th, 2008 | leave a comment
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