Harrison Group Consumer Study: 2008
Posted in Research and Case Studies
In the marketing and advertising world the consumer is in control. Understanding what drives them to act is critically important. Does email do a better job at driving engagement or online sales? Find out at this webinar.
Recent research released by Zinio and the Harrison Group enables marketers to gain insight into areas they have not been able to before. Attend this webinar and dive inside the minds of the digital decision drivers of the consumer.
Did you know that one-third of readers pay more attention to ads in digital magazines versus print, citing the ability to click on a link or engage with the ad as a key benefit? Did you know that digital publications expand a magazine’s circulation base, possibly even more than it replaces print with digital?
Access the report here:
http://www.zinio.com/express3?issue=248953302
Posted on June 23rd, 2008 | leave a comment
| trackback
Related Articles
- Live Blogging: DPAC Conference
- Consumer Cutbacks: Restaurants, Vacations … Magazines?
- eBook Strategy Offering Now Available - Gilbane Group Blog
- XMLProbe : Wiley-Blackwell Case Study
- xmlprobe : wiley-blackwell case study
- Lloyd Webber’s Really Useful Group expands into video games - Stage
- Traditional Media Not Dead Yet for Marketing, Study Says - TV Decoder - Media & Television - New York Times Blog
Leave a Comment