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Hachette’s Woman’s Day: Custom eCommerce Platform and Revenue Extension

Posted in Case Studies, Research and Case Studies

Hachette Filipacchi Media partnered with Zinio in 2004 to provide full turnkey digital services to all of their consumer titles including Car & Driver, Elle, Popular Photography, Home and Woman’s Day. In late 2007, building on the success selling subscriptions and single copies over the past three years, Zinio’s Publisher Growth Serves ( PGS) was provided a new challenge: expand the sales of the Woman’s Day branded Special Interest Publications (SIPs). These are newsstand -only publications which are not sold by mail or through subscriptions; most center on home improvement, decoration, and how-to topics, and while some update over the course of the year, the existing structure offered Hachette limited opportunity for expanded distribution and incremental sales.

Zinio developed a private-label Woman’s Day-branded newsstand that repurposed existing content and opened up a new channel for the sale of these SIPs. Zinio took the lead, customizing the Zinio.com commerce platform and provided design templates for publisher approval. Zinio’s production team converted the SIPs to digital and the site was up and running in under four weeks. The custom newsstand links from Zinio.com and Hachette website properties.

Posted on June 23rd, 2008 | leave a comment | trackback