Zinio: Be Well Read.

Disney’s Hollywood Records - CDVU+: Introducing the Interactive “Fanzine” on Offline Hit Music CDs

Posted in Case Studies, Research and Case Studies

Disney’s Hollywood Records and Zinio partnered to provide music lovers with the new CDVU+ (pronounced “CD view plus”) technology on its recent Jonas Brothers album release. CDVU+ replaced the traditional CD booklet/jewel case, while still offering an unprecedented amount of content. With CDVU+ fans were offered an easy-to-navigate digital magazine format using Zinio’s CDROM Reader that included a rich-media magazine offering exclusive content that was printable and “downloadable” accessible both on and offline. A recent survey was also conducted by Hollywood Records of approximately 40,000 CDVU+ album customers. When asked to rate the experience on a scale from one to ten, 95 percent of respondents gave it a seven or higher, with 65 percent rating it a ten. When asked if they would like to see more titles in CDVU+, 95 percent of respondents stated a resounding, “yes.” Hollywood Records and Disney Music Group will be expanding the CDVU+ technology to additional titles including Atreyu, Hilary Duff, Jesse McCartney, and Vanessa Hudgens. For additional information, see Fox News.

Posted on June 23rd, 2008 | leave a comment | trackback