Zinio: Be Well Read.

Direct Marketing Institute- 1/26/09

Posted in Events and Activities, RSS Email

“Fast forward your learning curve and avoid costly mistakes”

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.

DMA’s Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. Plus, you’ll take home a complete notebook packed with concepts and examples covered in the seminar – attendees have told us that “the notebook alone was worth the cost of the seminar.” We believe it will become the most valuable reference in your direct marketing library.

Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media - then the 3-day Institute is for you. Choose your location and date now.

If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing. If you would like information about our 2-day Basics of Direct Marketing Seminar, please click here.

Posted on January 6th, 2009 | leave a comment | trackback