Marketing to Third-Party E-mail Lists, Part 2 - ClickZ
Third-party e-mail marketing is becoming more popular. In my last column, I discussed how list rental costs are decreasing as response rates rise. I also covered how to read a data card, which is what you'd use to evaluate lists for rent. Today, I'll prov5 consumer touchpoints for viral viability - iMediaConnection.com
The key to getting consumers to pass along your viral campaign may just be rooted in your ability to meet a basic human desire. Here are a few ways to plant the seeds of a connection.4 winning widget strategies - iMediaConnection.com
Beyond the platform considerations, brands and marketers need to clearly understand their widget goals and the ROI potential for public and private widget networks.What’s New in E-mail Best Practices - ClickZ
E-mail best practices have been examined in a number of columns over the years. These columns address creative design, rendering, deliverability, technology, and more. The great news is that when you type any topic imaginable about e-mail into Yahoo or GoFour Tips for Setting Up a Centralized Web Marketing Team - ClickZ
We've discussed the importance of taking a hard look at your operations and building a Star Wars team. In this series on how to establish a successful digital organization with your company, we'll take a look today at a big question regarding corporate st