Custom Data on the Fly
Driving traffic is no longer enough; nor is just recognizing how many readers have accessed a particular story. As Web sites mature, publishers must recognize the behavior of their viewers and optimize their sites accordingly.Studies in Magazine Marketing
Edit, sales and circulation may be what springs to mind when talking about the magazine industry but the magazine marketing department is playing a more vital role than ever. Just like their peers in other publishing disciplines, marketers are being asked to do more with fewer resources (in terms of both manpower and budgets).What to Tell a Client Who Wants to Cut Their Marketing Budget During a Recession
The cautionary tale of Bear Stearns.
.Why I Love My Subscription Pop-Up (and Everyone Else Hates It)
By Debbie Kane I use a subscription pop-up. Yes, I said it. I use it and it works. But, it’s annoying, right? Yet isn’t that the point? Read full article.E-mail gaining utility among marketers
E-mail marketing has long been an important one-to-one communication channel, but marketers’ perspective of the medium is changing as brands begin to use it in new and innovative ways. Zinio, an online publishing and distribution services firm, is also lookÂing at new approaches to e-mail, but from the design perspective. The firm recently debuted a [...]Uncover an easier way to hit your numbers - iMediaConnection.com
A well-executed marketing dashboard can help you analyze your web data. Take a look at six reasons why you need to create yours today. Marketers are facing incredible pressure to improve the accountability of their marketing spend, and yet, the 2007 ANiMedia Connection: BT discipline for newbies
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed. A few years ago, my family decided to get a puppy. Like most dog owners, one of my goals was to train my new puppy, Ruby, tCampaigns that cross a greater divide - iMediaConnection.com
The land "Down Under" might just be the ultimate proving ground for innovative campaigns and universal branding strategies. See what our Australian experts say about marketing in this fertile, foreign landscape.Dear Dawn: How do we reach influencers? - iMediaConnection.com
Although influentials only make up 10 percent of the population, they can be found online. Here's what the research and experts have to say about reaching this group.How to Effectively Buy Into Facebook: Social Ads - ClickZ
You've established a presence for your brand on Facebook. Your new Facebook Page represents an additional channel through which consumers can effectively connect with your company and products. Now all you have to do is let them know it's there.