Landing the Whale: How To Package The Fully Integrated Buy
Winning a long-term commitment from a large advertiser is the goal for every sales staff. But before the package can be sold, the publisher needs to make sure it has all of its resources lined up internally.Read full article.Going “All-In”
Rodale Interactive’s Jim Berra discusses how the company’s digital platform strategy is informed by audience dynamics and commerce. Read full article.Creating an Innovative Community
During a session at the FOLIO: Show last September called “The Online Editorial Toolkit,” Fortune executive editor Josh Quittner said he considered social media to be one of the most important initiatives for magazine publishers. Said Quittner, “If you’re not working on a Facebook-style application, you should be.Zinio Publisher Growth Service
Posted in Successful Ideas for Publishers
Zinio has created a place to help publishers achieve their goals for digital subscription growth, retention and optimization. It is called Zinio Publisher Growth Service.
Zinio offers publisher clients access to a dedicated team to help custom grow their digital editions. The PGS Group collaborates directly with clients to integrate and tailor online marketing programs specific [...]
Posted on June 18th, 2008 | leave a comment | trackback
Miss PC Magazine? Get it on Zinio
In the Arkansas Democrat Gazette, an article written by Bob & Joy Schwabach touts Zinio as an easy-to-use, convenient way to read magazines. You can read the special digital version of PC Magazine on your computer, iPhone or iPod Touch if you sign up for it at Zinio.com. Zinio’s site exactly duplicates what the magazine looks [...]Use Zinio to reduce your carbon footprint
Posted in Successful Ideas for Publishers
Don’t stop reading magazines, just read them digitally.
Posted on March 6th, 2009 | leave a comment | trackback
Zinio Global EVP/ CMO Jeanniey Mullen Podcast On “Email Marketing, An Hour a Day”
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
This morning, Zinio.com announced that it will be selling digital versions of the three-part “Hour a Day” series of books published by Wiley/ Sybex. The first, “Email Marketing: An Hour a Day” is co-authored by Zinio’s very own Jeanniey Mullen, EVP/ CMO. Take a listen to this podcast Mullen conducted alongside co-author David Daniels with Melissa Campanelli of eMarketing [...]
Posted on December 11th, 2008 | leave a comment | trackback
ZINIO WELCOMES HARPER’S BAZAAR, ESQUIRE, ESPN THE MAGAZINE, WORKING MOTHER, PARENTING, BABYTALK, PREVENTION, BEST LIFE, AND A NEW SERIES OF E-BOOKS TO ITS DIGITAL LIBRARY
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
**MEDIA ALERT**MEDIA ALERT** MEDIA ALERT** MEDIA ALERT** MEDIA ALERT
ZINIO WELCOMES HARPER’S BAZAAR, ESQUIRE, ESPN THE MAGAZINE, WORKING MOTHER, PARENTING, BABYTALK, PREVENTION, BEST LIFE, AND A NEW SERIES OF E-BOOKS TO ITS DIGITAL LIBRARY
Over 70 Additional Digital Titles Launched in the Past 70 Days
New York, NY, December 11, 2008— Zinio, the global leader in digital [...]
Posted on December 11th, 2008 | leave a comment | trackback
Zinio and VIVmag begin blogging about the Golden Age of Publishing
Posted in Successful Ideas for Publishers
Introducing….Your Guide to the Golden Age of Publishing.
It is with great pleasure that I introduce the new series of Zinio and VIvmag blogs to you. With the economy perched on the precipice of a recession and the stock market extremely volatile, now is the time to keep an eye on every dollar. You already know:
Jobs are being [...]
Posted on November 5th, 2008 | leave a comment | trackback
Catch Us If You Can
Posted in Successful Ideas for Publishers
My friends at comScore/M:Metrics were nice enough to pass along a deck they have been using lately to illustrate the mobile habits of teens. As you will see, it fleshes out some nice detail about how this segment makes heavy use of low-end phone capabilities and may be resistant to some types of marketing. But [...]
Posted on September 23rd, 2008 | leave a comment | trackback
