In Magazines, It Looks Worse Than It Is
Jobs are being cut in the face of sagging ad spending By Kevin Downey The weak ad economy is whacking the magazine industry with plummeting ad pages and hundreds of job cuts. Just yesterday, Rodale said it was cutting 10 percent of its workforce, or 111 jobs. The job cuts will likely continue, even after the economy [...]The Power Of A Message
Via MediaPost Posted October 27th, 2008 by Gerry Bavaro Marketers right now are struggling to generate the best possible results from their marketing dollars. Efficiency is critical, and top of mind for Q4 and early 2009 is how budgets will be utilized across channels generating the most positive results. Sure, a discussion will continue about the merits [...]What Do E-book Readers Need to Catch Fire?
Bnet via BoSacks: By Erik Sherman October 27th, 2008 @ 9:37 am Amazon certainly orchestrated a coup in getting Oprah Winfrey’s endorsement of the Kindle. But while that will continue the product’s momentum, it’s unlikely to be enough to revolutionize the book business. That’s because, as often happens, tech companies get too focused on what their technologies can [...]Who Are Your Soldiers?
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Posted October 21st, 2008 by Steve Smith
Viral marketing campaigns are notoriously unpredictable. Until you send an edgy piece of promotional creative out into the wild, or initiate a UGC come-on, who knows whether it will fall flat or “go viral.” I was intrigued by the small scale success of mobile UGC campaign from 211(me) for [...]
Posted on October 21st, 2008 | leave a comment | trackback
Some Tips on Creating Dynamic Online Content
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By Phil Rugile
Become “Web-centric.” Start thinking of online as the center of your business.
You cannot be a 21st century publisher without changing the mindset of editors to think of the Web — not just your magazine — as your content platform. Content now comes in many forms besides articles.
To read the rest of this article, [...]
Posted on October 20th, 2008 | leave a comment | trackback
Hidden ‘Brand Bubble’ Threatens to Burst, Warn Analysts
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So maybe you were thinking (hoping) that there isn’t much more that could possibly go wrong with the business climate? Apparently, the “Brand Bubble” hasn’t hit your radar screen yet.
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Posted on October 14th, 2008 | leave a comment | trackback
Time Inc. CEO: ‘It Will Be Tough to Grow Revenues’ in 2009
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Time Inc. CEO Ann Moore is reportedly putting together a two-year strategy to steer the mega publishing company through the economic downturn.
Moore told the Times of London that “it will be tough to grow revenues” in 2009 but that she’s aiming to increase net profit. Ad revenue during the second quarter was down nearly 10 [...]
Posted on October 14th, 2008 | leave a comment | trackback
Futurist to Publishers: If You Fear Change, Leave it Here
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SAN FRANCISCO—What’s one sure thing in magazine publishing? Change is coming.
That was the message of futurist Paul Saffo, who gave a keynote entitled “The Future of Magazines in a Post-Information Age” at the American Magazine Conference here Monday.
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Posted on October 7th, 2008 | leave a comment | trackback
Increasing Consumers’ Awareness of Digital Editions — PubExec.com
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In an effort to increase consumer awareness and use of digital reading alternatives, The Read Green Initiative was launched last week by Zinio, an online publishing and distribution services company. Through this initiative, Zinio has teamed with its existing publishing partners, including Bonnier and Greenspun Media, to offer consumers free annual subscriptions to the digital [...]
Posted on October 5th, 2008 | leave a comment | trackback
Partnership Marketing Heats Up
After years of simmering partnerships on the back burner, a growing number of publishers are turning up the heat on these sources. The modulation of the new subscriber source mix rises and falls according to any number of influences—from macro economics to internal budget flexibility. Lately, however, one source has grown its profile in the [...]