Be Thankful for Zinio This Holiday Season: Here’s Why
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Sharing A Slice of the Publishing Pie, One Page at a Time.
With the holidays almost upon us, the world is trying to shake off the cloying economic cloak of panic and grasp tightly to glimmers of hope and holiday cheer. Partners are more and more open to sharing in these challenging times. Whether we share [...]
Posted on November 21st, 2008 | leave a comment | trackback
Improvising: A Tactic that Will Take Zinio And Other Companies into ‘09 And Beyond
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Every year on Thanksgiving, my parents rent out a dining room at a local bed and breakfast and invite my entire family to have dinner there. My mother had long given up on cooking, so we let the nice folks at the Inn do the hard work for us. It’s lovely–they light a fire, and [...]
Posted on November 20th, 2008 | leave a comment | trackback
Zinio Launches “INSIDE”: Original Magazine Content Unlocked For Search
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Hello loyal readers! You may have heard that PC Magazine just shuttered its print version and has decided to stay in its digital-only form, via Zinio (see previous post).
Today, however, PC magazine will live on and even grow new readers, thanks to the launch of our newest program, Zinio INSIDE, which unlocks millions of pages of Zinio [...]
Posted on November 20th, 2008 | leave a comment | trackback
PC Magazine Folds Print Version, Goes Digital-Only
Posted in IRC BLOG, Successful Ideas for Publishers
In the news today: PC Magazine shutters its print edition and decides to go digital-only by maintaining its digital version on Zinio.com. This represents a massive paradigm shift in the way publishers are looking at digital–which has big implications for our industry as a whole.
To read PC Mag’s digital Editor-In-Chief Lance Uzanoff’s open letter to [...]
Posted on November 19th, 2008 | leave a comment | trackback
Introducing….Your Guide to the Golden Age of Publishing.
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
It is with great pleasure that I introduce the new Zinio blog to all of you. With the economy perched on the precipice of a recession and the stock market extremely volatile, now is the time to keep an eye on every dollar. You already know:
Jobs are being cut.
Budgets have been banished.
Consumers are reaching [...]
Posted on November 6th, 2008 | leave a comment | trackback
They just may not be that into you? 3 Secrets to Finding the Perfect Mate.
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
As Director of Partnership Marketing for Zinio and VIVmag, my job is all about seeking out the perfect mate, finding a sweet spot, striking the perfect balance and riding off into the sunset together to live happily ever after. Wouldn’t life be amazing if it was this easy? Finding the perfect mate is hard work, [...]
Posted on November 6th, 2008 | leave a comment | trackback
Best Practices for integrating digital into your current offerings
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
“We all know with great power comes great responsibility*.” With that in mind, publishers are saddled with a great deal of responsibility to engage and connect with their audience- and DIGITAL is the new way. We live in a society of the “now,” where consumers not only want tons of information but they want it immediately. [...]
Posted on November 6th, 2008 | leave a comment | trackback
Public Relations Case Study
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
One of the great pleasures of working as Zinio’s Public Relations Director is that I don’t represent just Zinio and its sister company VIVmag (the first exclusively digital and interactive lifestyle publication for women). Instead, each of the more than 1,100 magazine titles on our newsstand can be considered a PR client that can be [...]
Posted on November 6th, 2008 | leave a comment | trackback
On Marketing VIVMag…From Kathryn Waters, VIVMag’s Director of Marketing
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
I’ve been the director of marketing for VIVmag.com for a little over 6 months now and WOW have I got stories to tell. As a digital only publication, VIVmag faces unique challenges and opportunities that differ from those of many traditional print publishers and circulation managers.
Much of what I am challenged with began with [...]
Posted on November 5th, 2008 | leave a comment | trackback
An Obama presidency: Good, bad news for technology
Posted by Declan McCullagh When Barack Obama becomes president in January with a strongly Democratic Congress, he’ll have the chance to push a technology policy that relies more on government subsidy and regulation than that of his immediate predecessor. In Washington and Silicon Valley circles, betting has already begun on who will be the nation’s first “chief [...]