BlogHer Interview with Zinio CMO Jeanniey Mullen
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Elana Centor of BlogHer interviewed Jeanniey about her new book, Email Marketing: An Hour A Day, which is available digitally here on Zinio.com.
Here’s an exerpt:
“In her book,’Email Marketing, An Hour A Day,’ Jeanniey Mullen has this to say about the right message..It starts with the From Line.
‘Use your brand name, and in a business-to-business context [...]
Posted on January 15th, 2009 | leave a comment | trackback
ExactTarget’s “Letters to the C-Suite” Offers Marketing Advice for 2009–And Features Insight from Zinio CMO Jeanniey Mullen
INDIANAPOLIS, Jan 08, 2009 (BUSINESS WIRE) — ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing Letters to the C-Suite: Sage Advice For Uncertain Times, a free reference guide featuring thirteen marketing experts offering advice on how to emerge successful in 2009. As part of ExactTarget’s new Executive Alert resource series, [...]Tips from Zinio CMO Jeanniey Mullen: Better e-mail marketing in an hour a day
Courtesy of B-2-B By Karen J. Bannan Story posted: January 8, 2009 - 10:13 am EDT January brings with it the ubiquitous need to revamp and rethink. In fact, offers of a better body or a better life working just an hour a day abound. While you might not have the resolve to spend an hour a day [...]From the “Zinio is on to Something” Files: Two Interesting Articles on the State of the Union
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
In the current issue of the Atlantic, Michael Hirschorn ponders whether or not the death of the NY Times and others of its ilk could realistically happen this year, and what this means for the world of journalism. Click here to read the full article.
Blogger Martin Ferro-Thomsen also presents 7 case studies to show why print [...]
Posted on January 7th, 2009 | leave a comment | trackback
Email Marketing An Hour a Day - Book Review (Available on Zinio)
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Via Marketing to Women Online
Holly Buchanan of Marketing to Women Online interviews Zinio CMO Jeanniey Mullen about her book, Email Marketing: An Hour a Day, which is available for sale here.
To read the interview, click here.
Posted on January 6th, 2009 | leave a comment | trackback
Magazines Look to Monetize Digital Editions
Via FOLIO: Features a great case study of Hi-Torque, a Zinio client, and how they are monetizing the digital editions of their publications. Here’s an excerpt below. For the rest of the article click here. Charge the Readers Consumer off road enthusiast publisher Hi-Torque Publications (which uses Zinio to digitize its Road Bike Action, Mountain Bike Action [...]Zinio: A Partner’s One-Stop-Shopping Digital Destination
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
From Jennifer Halliday, Zinio’s Director of Partnerships
As the holidays nip at our heels, I spent the entire past weekend flitting around town experiencing a serious bout of “present stress”. I found myself traversing the sunny streets of Los Angeles in search of the “perfect gift”, using FAR too much gasoline (thankfully the prices have lowered) [...]
Posted on December 16th, 2008 | leave a comment | trackback
Jeanniey Mullen, Zinio EVP/CMO and Founder of the Email Experience Council, Launches New Book on Zinio.com
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Jeanniey Mullen, founder of the Email Experience Council and CMO of Zinio, releases her first book on email this week. In this book, she partners with David Daniels of Jupiter research, the leading email analyst. She is also contributing a chapter to Stan Rapp’s anthology, What Business Needs Now, which will be released soon. This groundbreaking [...]
Posted on December 12th, 2008 | leave a comment | trackback
ZINIO WELCOMES HARPER’S BAZAAR, ESQUIRE, ESPN THE MAGAZINE, WORKING MOTHER, PARENTING, BABYTALK, PREVENTION, BEST LIFE, AND A NEW SERIES OF DIGITAL BOOKS TO ITS DIGITAL LIBRARY
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
Over 70 Additional Digital Titles Launched in the Past 70 Days
New York, NY, December 11, 2008— Zinio, the global leader in digital publishing products and services, is expanding its digital library in the last quarter of 2008 to include high-profile digital magazine titles from a number of the nation’s largest publishers, including Hearst’s Harper’s Bazaar [...]
Posted on December 11th, 2008 | leave a comment | trackback
From Zinio CMO Jeanniey Mullen: First Impressions: E-mail’s Drive in 2009
Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers
via ClickZ:
By Jeanniey Mullen,
What would you rather do today? Drag four large tires up a hill in San Francisco or sit by the beach in Aruba?
Regardless of your choice (although I’d love to know who picked the tires over the beach), the way you decided was to create an impression in your mind of what [...]
Posted on November 24th, 2008 | leave a comment | trackback
