The rebirth of personalization - CMO study
A new study, called ‘The Power of Personalization’, by the Chief Marketing Officer (CMO) Council brings the discussion on personalization back to digital reality.Magazine websites act as a lifeline for consumer magazines
They may not provide enough standalone revenue to stop boardroom sweats about declining print circulation, but the latest figures indicate that magazine websites are on the up.BusinessWeek: New Audience Development and Campus Customer Acquisition
Posted in Case Studies, Research and Case Studies
BusinessWeek’s higher education team works with professors and universities to incorporate their magazine’s content into the course curricula of classes at both the undergraduate and graduate level. Semester-long subscriptions are provided for students enrolled in these classes, paid for by the schools’ business department or by the student. BusinessWeek began using the Zinio digital edition [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Hachette’s Elle: Brand Extension and Special Issue Sponsorship
Posted in Case Studies, Research and Case Studies
Hachette’s Elle magazine is a partner on Project Runway, the popular television program that follows a competition among aspiring fashion designers. For previous seasons of the show Elle had produced a special Project Runway magazine but found physical distribution to the proper audience a challenge, along with costly printing and postage expenses. Since Zinio already [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Disney’s Hollywood Records - CDVU+: Introducing the Interactive “Fanzine” on Offline Hit Music CDs
Posted in Case Studies, Research and Case Studies
Disney’s Hollywood Records and Zinio partnered to provide music lovers with the new CDVU+ (pronounced “CD view plus”) technology on its recent Jonas Brothers album release. CDVU+ replaced the traditional CD booklet/jewel case, while still offering an unprecedented amount of content. With CDVU+ fans were offered an easy-to-navigate digital magazine format using Zinio’s CDROM Reader [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Barnes & Noble - “See Inside”: Taking Advantage of Preview Functionality
Posted in Case Studies, Research and Case Studies
When Barnes & Noble.com (www.bn.com), the e-commerce subsidiary of Barnes & Noble, Inc. (NYSE: BKS), searched for the best partner to enable their “See Inside” digital book preview feature, Zinio’s product services team and technology know-how fit the bill. Barnes & Noble.com saw the need for a high quality book preview experience that was more [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Hachette’s Woman’s Day: Custom eCommerce Platform and Revenue Extension
Posted in Case Studies, Research and Case Studies
Hachette Filipacchi Media partnered with Zinio in 2004 to provide full turnkey digital services to all of their consumer titles including Car & Driver, Elle, Popular Photography, Home and Woman’s Day. In late 2007, building on the success selling subscriptions and single copies over the past three years, Zinio’s Publisher Growth Serves ( PGS) was [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Harrison Group Consumer Study: 2008
Posted in Research and Case Studies
In the marketing and advertising world the consumer is in control. Understanding what drives them to act is critically important. Does email do a better job at driving engagement or online sales? Find out at this webinar.
Recent research released by Zinio and the Harrison Group enables marketers to gain insight into areas they have not [...]
Posted on June 23rd, 2008 | leave a comment | trackback
