Yoga Journal: A Digital Edition for Earth Day
Posted in Research and Case Studies
For more than 25 years, one magazine has reported on the expansion and revolution of the yoga movement. Yoga Journal (www.yogajournal.com) has been there, serving yoga teachers and the ever-growing yoga community. The Yoga Journal has a circulation of 350,000. Like the community, we’ve evolved over the years, and now are proud to present an [...]
Posted on June 18th, 2008 | leave a comment | trackback
VIV Magazine: Digital All the Way
Posted in Research and Case Studies
VIV magazine (www.vivmag.com) offers insight, advice and authentic stories to inspire and motivate women in their quest for a balanced and healthy lifestyle. Smart and vital, VIVmag readers know the way to live. VIVmag is a first: It’s an all-digital magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and [...]
Posted on June 18th, 2008 | leave a comment | trackback
Bonnier: Digital is Integral
Posted in Research and Case Studies
Bonnier Corporation (Bonnier) (www.bonniercorp.com) is one of the largest consumer-publishing groups in America, and with more than 40 special-interest magazines and related multimedia projects and events, it is the leading media company serving passionate, highly engaged audiences. With over 1,100 employees and more than $350 million in annual revenue, Bonnier ranks in the top 15 [...]
Posted on June 18th, 2008 | leave a comment | trackback
Playboy Magazine: Making all media work together
Posted in Research and Case Studies
Playboy Enterprises, Inc. (www.playboy.com) is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns Playboy.com, a leading men’s lifestyle and entertainment web site; and licenses the Playboy trademark internationally for a range of consumer products and services. The Company’s three business [...]
Posted on June 18th, 2008 | leave a comment | trackback
Can’t-miss event: MinDay digital summit
MinOnline’s annual Digital summit: “Monetizing your media brand online” will be taking place this year on April 22, 2009, at the NYC Grand Hyatt Hotel. The one-day conference will provide magazine publishers and media companies with strategies on how to navigate this difficult year, and to build a solid base for future performance. Click here for full [...]Reducing dependence on print advertising
Creating digital magazines opens a world of advertising opportunities, with direct links, animation, more relevant content, interactivity, and more. This said, print advertisements still command a high price, despite falling demand and influence. Jason Fell, at FolioMag, reported on how Penton Media, a large magazine publisher, is choosing to move away from this traditional marketing [...]Is exclusively digital strategic or desperate?
One of our previous posts listed a few magazine titles / newspapers that went online-only. A FolioMag article written by Matt Kinsman expands upon this topic, and explores the motive behind going exclusively digital: is it a strategic move or a desperate one? “If you are planning to move to digital-only, the easiest thing to do [...]Rewriting the textbook publishing industry
An interesting article, written by Rob Reynolds at xplanazine, about the future of textbook publishing in light of today’s economic climate. He lists several points that publishers should heed, including moving to a digital environment, rather than remaining static in the analog, print world. To read the article in full, click here. To browse Zinio’s offering of digital [...]iPhone Apps that Draw Revenue
Posted in Research and Case Studies
Why are iPhone apps are so popular and how can they still drive revenue in a world where (almost) everything digital is free?
Posted on March 6th, 2009 | leave a comment | trackback
a New Zealand author’s perspective on digital publishing
Posted in Research and Case Studies
Author Martin Taylor wrote an article which appeared in the latest issue of “New Zealand Author”, in which he describes where he sees the digital publishing world going.
Posted on March 6th, 2009 | leave a comment | trackback
