Paying Homage to E-Mail in the Digital Revolution
By Jeanniey Mullen, The ClickZ Network, Nov 10, 2008 When’s the last time you checked your e-mail? It doesn’t matter if you checked it at home, on a mobile device, or through LinkedIn, Plaxo, or even Facebook. The point is, you’re in good company if you’re among the more than 60 percent people who’d say “within [...]How Video Drives E-mail and E-mail Drives Social
By Jeanniey Mullen, The ClickZ Network, Oct 27, 2008 In this third installation of my reality series examining the Email Experience Council’s pro-bono efforts supporting the Andre Agassi Charitable Foundation’s great work. When we last left the eec, its team members were working on a plan to leverage e-mail to drive three initiatives for the foundation: branding [...]The Agassi Foundation: Expanding a Brand Focus
In “Lessons from The Andre Agassi Charitable Foundation,” I introduced the work we’re doing at the Email Experience Council (eec) with the foundation. As a quick recap, the eec has organized a team of 25 volunteers from various walks of the e-mail world to donate time and resources to assist The Andre Agassi Charitable Foundation [...]
Magazines Assert Their Power to Sell
As advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers. The trade association for the industry, the Magazine Publishers of America, is scheduled to introduce an assertive campaign on Monday that promotes the power of its publications to move merchandise. Read full article.Whitepaper: Digital Consumer Engagement
Posted in Case Studies, RSS Email, Research and Case Studies
Find out the top ten ways to target adoption and response from digital consumers in this insightful and thought-provoking whitepaper by Zinio CMO Jeanniey Mullen.Download the whitepaper.
Posted on September 4th, 2008 | leave a comment | trackback
Industry Unleashes Flood of Studies to Prove Its Worth
Posted in RSS Email, Research and Case Studies
Harsh Times Demand (Even) More Concrete Evidence of Effectiveness
By Jack Neff
BATAVIA, Ohio (AdAge.com) — Want to know if advertising works? Or how it works? Or what consumers think? Chances are, you’re about to find out as much as or maybe even more than you ever wanted.
A slew of media companies, agencies, research firms and even [...]
Posted on September 2nd, 2008 | leave a comment | trackback
Study: Email critical to customer retention
What is one of the most important things your customers want from you? While solid products and services and excellent customer service fall into the obvious category, there’s something else that’s not only important but will have the greatest impact on business processes and online investments over the next five years, according to findings of [...]Custom fits: Why custom publishing is staying strong
As marketers pull spending out of traditional print media, their investment in custom publishing is staying strong. Read full article.New Info On Email Addiction from AOL
AOL has released it’s latest survey on email addiction. Want to know how many other people in your city check email from bed, on vacation or in the bathroom? This survey will tell you all that and more. Read the survey.New Study Finds Reading in Public Places Accounts for 45% of All Magazine Reading
Posted in Featured, Research and Case Studies
Readers seek out their favorite titles in waiting areas and other public places where magazines are distributed. The AudienceLab(TM) Study of Public Place Engagement, released today by McPheters & Company, has found that 57% of all magazine reading takes place outside the home and that 45% of time spent reading magazines occurs in public places [...]
Posted on August 12th, 2008 | leave a comment | trackback
