Mastering Magazine Production|Three-Day Certificate Program
October 22, 2008 to October 24, 2008 This three-day program is geared toward production managers who work for large companies and find their jobs too specialized to give them a broad understanding of operations, and for production people who work for smaAmerican Magazine Conference 2008
October 5, 2008 to October 7, 2008 The American Magazine Conference is the annual conference sponsored by Magazine Publishers of America and American Society of Magazine Editors. This year it will be held October 5-7 at The Westin St. Francis, San FranciAdvanced Techniques in Digital & Integrated Sales LEVEL II
October 2, 2008 Prerequisite: Level I course or equivalent knowledge. Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.Research Committee Meeting
October 1, 2008 The MPA Research Committee consists of professionals who manage the research function at MPA-member companies. The Committee reviews the latest developments and trends in the measurement of magazine audiences, and in documenting the effecMaximizing Ad Sales | Two-Day Certificate Program
October 1, 2008 to October 2, 2008 - 9:00 AM to 5:00 PM DAY ONE: Morning - Earning the Right to Win Business, smart ways to lan appointments and build trust with advertisers. Afternoon - Strategic Probing, how to question to develop the maximum amount ofIntelligent Selling of Online Advertising LEVEL I
October 1, 2008 Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essenWorkforce Effectiveness Seminar: What’s Holding You Back?
September 18, 2008 - 5:30 PM to 7:30 PM MPA Workforce Effectiveness Seminar - What's Holding You Back? This event will be held at the Harmonie Club of the City of New York, 4 East 60th Street, New York, NY.Advanced Techniques in Digital & Integrated Sales LEVEL II
September 17, 2008 - 9:00 AM to 5:00 PM Prerequisite: Level I course or equivalent knowledge. Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.Intelligent Selling of Online Advertising LEVEL I
September 16, 2008 - 9:00 AM to 5:00 PM Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge andConsumer Marketing Goes Digital
September 10, 2008 - 9:00 AM to 12:00 PM Traditional circulation executives are becoming equally savvy in digital strategies & tactics. Every discipline has best practices, and internet marketing is no exception. But due to the rapid pace of change in te