Etail 2008
August 04 to August 07, 2008 Email marketing has finally come of age. Aligning the latest technology with a fantastic opt-in list, a dynamic subject line, compelling action-oriented content is not enough. You need to ensure you are also matching the riClickz: New York City
July 22 | New York City This immersive, one-day forum is for senior advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium. Its aim is to educate, inform and provide a comprehensive overviewEmail Marketing: That was Then. This is Now.
Thursday, June 26th 2pm - 2:30pm EST Spray and pray email marketing tactics of yesterday might win you a few sales, but is it worth compromising customer loyalty?Research Committee Meeting
December 3, 2008 The MPA Research Committee consists of professionals who manage the research function at MPA-member companies. The Committee reviews the latest developments and trends in the measurement of magazine audiences, and in documenting the effeMagazine Marketing Coalition Rally
November 12, 2008 The 2008 Magazine Marketing Coalition Rally will be held on Wednesday, November 12. The Rally will be held at the Time & Life Building, 1271 Avenue of the Americas (enter at 50th or 51st streets), 8th Floor Auditorium.Advanced Techniques in Digital & Integrated Sales LEVEL II
November 11, 2008 Prerequisite: Level I course or equivalent knowledge. Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.Intelligent Selling of Online Advertising LEVEL I
November 10, 2008 Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an essResearch Committee Meeting
November 5, 2008 The MPA Research Committee consists of professionals who manage the research function at MPA-member companies. The Committee reviews the latest developments and trends in the measurement of magazine audiences, and in documenting the efAdvanced Techniques in Digital & Integrated Sales LEVEL II
October 28, 2008 Prerequisite: Level I course or equivalent knowledge. Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.Intelligent Selling of Online Advertising LEVEL I
October 27, 2008 Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you're new to the industry, or need to improve your knowledge and skills this is an esse