TV Guide, Once Master of the Airwaves, Tries to Survive in a Competitive Category
Via New York Times: By STEPHANIE CLIFFORD Published: December 7, 2008 When a prominent 55-year-old magazine is sold, in its entirety, for less than the price of a single issue, does it have a chance at survival? On April 3, 1953, TV Guide landed on newsstands, with a cover photograph of Desi Arnaz and Lucille Ball’s baby boy, Desi [...]Consumer Cutbacks: Restaurants, Vacations … Magazines?
Via Folio: Forrester study says consumer mags will feel squeeze more than business mags. By Matt Kinsman 12/04/2008 -13:37 PM A new consumer survey from Forrester Research finds that while 77 percent of consumer respondents will hold steady with their current level of print magazine subscriptions, 18 percent expect to cut back on subscriptions, while 4 percent plan [...]In the News: VIVMag (Zinio’s Sister Title) Features an Interview with Ruth Pearl and Kathy Eldon
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We all know the tragic story of Daniel Pearl, the Wall Street Journal reporter whose life was tragically cut short by terrorists in Pakistan. VIVMag this month features the inspiring story of how Daniel’s mother, Ruth, and Kathy Eldon, another woman who lost her son too early, as well as two other women, turned loss [...]
Posted on December 1st, 2008 | leave a comment | trackback
Five Years From Now, Media Will Be Totally Intangible
Via Steve Rubel, AdAge: Books, Boxed Software, DVDs — All Headed to Irrelevance By Steve Rubel Published: December 01, 2008 I want to make a bet with you. I wager that by January 2014 almost all forms of tangible media will be either in sharp decline or completely extinct in the U.S. I am talking about not just print [...]NYT’s 10K subscribers on Kindle: The start of something bigger?
Via BoSacks/ Nieman Journalism Lab One other important note from that internal New York Times memo my colleague Zach got a hold of: The company reports it has “more than 10,000 paid subscribers” to an electronic edition of the newspaper on Amazon’s Kindle ebook reader. To my knowledge (please correct me if I’m wrong), that’s the [...]Early Buzz for Zinio INSIDE
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Zinio INSIDE is creating quite a sensation among the media community and the blogosphere! Check out what some of our early reviewers are saying:
Steve Rubel of AdAge and MicroPersuasion
Jason Fell of Folio
Chad Hollingsworth of MIN
Hilary Feldman of AboutMyPlanet.com
Bulldog Reporter
Posted on November 29th, 2008 | leave a comment | trackback
Digital Ad Optimism Ebbs, Remains Higher Than All Other Media
via MediaPost by Joe Mandese, Wednesday, Nov 19, 2008 8:00 AM ET The confidence of U.S. ad executives continues to erode, and the plans for their advertising budgets continues to decline, according the most recent in a semi-annual tracking study of top marketer and agency media executive perceptions about the media economy. The study, the first fielded since the [...]Tech firms turn to social media to reach consumers
Via Reuters By Gabriel Madway SAN FRANCISCO (Reuters) - Recognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products. Companies ranging from PC maker Dell Inc to storage equipment maker NetApp Inc are increasingly turning to outside blogs, viral videos and websites such as [...]Magazines - The Economy is only Part of the Problem
Via Bloomberg By Tim Mullaney (Bloomberg) — Magazine publishing, an industry that outpaced U.S. economic growth by 30 percent last year, is now in freefall. Time Inc., publisher of People and Sports Illustrated, will cut 6 percent of its 10,200 employees and incur costs of as much as $125 million to restructure, parent Time Warner Inc. said today. [...]Have Gadget, Will Search
Via MediaPost’s Search Insider… Posted November 11th, 2008 by David Berkowitz The biggest prediction I’ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is. Having mobile scale as a viable search marketing channel will be the biggest driver, but [...]