Case Studies
How Video Drives E-mail and E-mail Drives Social
By Jeanniey Mullen, The ClickZ Network, Oct 27, 2008 In this third installation of my reality series examining the Email Experience Council’s pro-bono efforts supporting the Andre Agassi Charitable Foundation’s great work. When we last left the eec, its team members were working on a plan to leverage e-mail to drive three initiatives for the foundation: branding [...]Whitepaper: Digital Consumer Engagement
Posted in Case Studies, RSS Email, Research and Case Studies
Find out the top ten ways to target adoption and response from digital consumers in this insightful and thought-provoking whitepaper by Zinio CMO Jeanniey Mullen.Download the whitepaper.
Posted on September 4th, 2008 | leave a comment | trackback
Publishers seeing digital as a profitable venue
Matt Kinsman, a blogger at FolioMag, explains the trend towards digital. This interesting article draws from conversations with leaders at Conde Nast, Time, and others. While larger consumer publishers originally saw online as just an extension of their magazine Web sites, now they’re revamping their internal structure for a more dedicated online approach. Read the entire article [...]MIT’s Technology Review - Online & Offline Uses of Digital and Custom Publishing
Posted in Case Studies
MIT’s Technology Review partnered with Zinio to produce a co- branded USB drive as a gift to attendees of the MIT Emerging Technologies Conference in September 2007. This annual event attracts over a thousand influential members of the technology community - business leaders, innovators, venture capitalists, and senior technologists. All attendees were sent a link [...]
Posted on June 23rd, 2008 | leave a comment | trackback
BusinessWeek: New Audience Development and Campus Customer Acquisition
Posted in Case Studies, Research and Case Studies
BusinessWeek’s higher education team works with professors and universities to incorporate their magazine’s content into the course curricula of classes at both the undergraduate and graduate level. Semester-long subscriptions are provided for students enrolled in these classes, paid for by the schools’ business department or by the student. BusinessWeek began using the Zinio digital edition [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Hachette’s Elle: Brand Extension and Special Issue Sponsorship
Posted in Case Studies, Research and Case Studies
Hachette’s Elle magazine is a partner on Project Runway, the popular television program that follows a competition among aspiring fashion designers. For previous seasons of the show Elle had produced a special Project Runway magazine but found physical distribution to the proper audience a challenge, along with costly printing and postage expenses. Since Zinio already [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Disney’s Hollywood Records - CDVU+: Introducing the Interactive “Fanzine” on Offline Hit Music CDs
Posted in Case Studies, Research and Case Studies
Disney’s Hollywood Records and Zinio partnered to provide music lovers with the new CDVU+ (pronounced “CD view plus”) technology on its recent Jonas Brothers album release. CDVU+ replaced the traditional CD booklet/jewel case, while still offering an unprecedented amount of content. With CDVU+ fans were offered an easy-to-navigate digital magazine format using Zinio’s CDROM Reader [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Barnes & Noble - “See Inside”: Taking Advantage of Preview Functionality
Posted in Case Studies, Research and Case Studies
When Barnes & Noble.com (www.bn.com), the e-commerce subsidiary of Barnes & Noble, Inc. (NYSE: BKS), searched for the best partner to enable their “See Inside” digital book preview feature, Zinio’s product services team and technology know-how fit the bill. Barnes & Noble.com saw the need for a high quality book preview experience that was more [...]
Posted on June 23rd, 2008 | leave a comment | trackback
Hachette’s Woman’s Day: Custom eCommerce Platform and Revenue Extension
Posted in Case Studies, Research and Case Studies
Hachette Filipacchi Media partnered with Zinio in 2004 to provide full turnkey digital services to all of their consumer titles including Car & Driver, Elle, Popular Photography, Home and Woman’s Day. In late 2007, building on the success selling subscriptions and single copies over the past three years, Zinio’s Publisher Growth Serves ( PGS) was [...]
Posted on June 23rd, 2008 | leave a comment | trackback
