Zinio: Be Well Read.

BusinessWeek: New Audience Development and Campus Customer Acquisition

Posted in Case Studies, Research and Case Studies

BusinessWeek’s higher education team works with professors and universities to incorporate their magazine’s content into the course curricula of classes at both the undergraduate and graduate level. Semester-long subscriptions are provided for students enrolled in these classes, paid for by the schools’ business department or by the student. BusinessWeek began using the Zinio digital edition of the magazine in this program in 2006 and has introduced digital into numerous campus programs. Zinio digital subscriptions are now used at 15 colleges and universities; included in these are the business schools at Purdue University, James Madison University, and Minnesota State University, Mankato. We should talk about the overall impact, not just one university. Using Zinio to fulfill these subscriptions offers benefits outside of lower delivery costs, including ease of use while providing younger screen-enabled audiences with compelling content where they typically read. The flexibility of digital fulfillment allows subscriptions to begin immediately and pause during school breaks when the issues won’t be used in class. Professors and students who are receiving the Zinio version receive their issue at least a day before they would receive the print version, allowing them earlier access to the material they will be using in class.

Posted on June 23rd, 2008 | leave a comment | trackback