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BlogHer Interview with Zinio CMO Jeanniey Mullen

Posted in IRC BLOG, RSS Email, Successful Ideas for Publishers

Elana Centor of BlogHer interviewed Jeanniey about her new book, Email Marketing: An Hour A Day, which is available digitally here on Zinio.com.

Here’s an exerpt:

“In her book,’Email Marketing, An Hour A Day,’ Jeanniey Mullen has this to say about the right message..It starts with the From Line.

‘Use your brand name, and in a business-to-business context use personalization fields to insert the salesperosn’s name into the From address so that the email appears to come from the salesperon and not the corporation.’”

Read the rest of the interview here.

Posted on January 15th, 2009 | leave a comment | trackback