Benefits of Advertising in Digital Magazines

Dear Expert:

My ad sales team is asking me what they should say to advertisers about the benefits of advertising in a digital version of the magazine. Is it just as good?

Signed,

Selling ads 24/7

Dear Selling Ads,

That is a question we get asked all the time. Not only do we think digital versions of ads are just as good as being in the print magazine, we think they are better. Now, these advertisers can make ads that we can report interest on, and also allow people to interact with. This means that a reader who sees an Estee Lauder product they love can click on it, in the digital magazine and buy right from the site. How cool is that! If you want the top ten tips in selling digital ads, please contact us and let us know.

Posted on June 18th, 2008 | leave a comment | trackback

4 Responses to this article

Ron Matejko Says:

Could you please send me the top ten tips in selling digital ads?

Thanks in advance.

Ron Matejko
Sports Arizona
Comment submitted on June 30th, 2008 at 9:10 am
John Weir Says:

Interactive advertising gives you many more opportunities to be creative - I like the way that some “digital pure plays” like Viv and Monkey give advertisers a different platform and a chance to enter a conversation.
Comment submitted on July 2nd, 2008 at 8:31 am
Jim Baker Says:

As providers of video (and some photo) content, we’re being asked more and more for streaming and downloadable images. The pipes are bigger and faster these days. What role do you see video playing in the digital ad world? Also, I’d love to receive your top ten tips for selling digital ads.
Cheers,
Jim
Producer
Blue Barn PIctures, Inc.
Comment submitted on November 13th, 2008 at 2:41 pm
Troy Says:

Please send your 10 tips for seeling digital ads. Thanks ,Troy
Comment submitted on February 17th, 2009 at 2:28 pm