Zinio: Be Well Read.

Barnes & Noble - “See Inside”: Taking Advantage of Preview Functionality

Posted in Case Studies, Research and Case Studies

When Barnes & Noble.com (www.bn.com), the e-commerce subsidiary of Barnes & Noble, Inc. (NYSE: BKS), searched for the best partner to enable their “See Inside” digital book preview feature, Zinio’s product services team and technology know-how fit the bill. Barnes & Noble.com saw the need for a high quality book preview experience that was more than a scanned version of the book. BN.com and Zinio collaborated to implement Zinio’s online digital reader product within the BN.com website in order to capture the fundamental nature of how books are browsed, allowing consumers to view books online the same way they would in a physical retail environment. Features like dual page viewing, search, high quality page resolution, and natural page-turning capabilities, provided the Barnes & Noble.com customer a full retail experience in one session. To see an example of the partnership and product in action, see Jessica Seinfeld’s Deceptively Delicious. Click the “See Inside” button on the book cover.

Posted on June 23rd, 2008 | leave a comment | trackback