You may come to Zinio to read one magazine. Or your library spans a variety of publications and topics. If the latter is the case, you may notice that some news stories circulate in multiple magazines. The bigger the news story, the more publications find a way to get it on their covers and inside the pages.
Anniversaries are a perfect example of how the magnitude of an event can ripple through the life cycle of a publication. The most recent example within the past two years has to be the incredible amount of coverage about the BP Oil Spill in the Gulf of Mexico. From a journalistic perspective, the virtual publication arc this story traveled has been spectacular.
Last year, Bloomberg Businessweek acknowledged the the first anniversary of the worst environmental disaster on American soil with a longform piece examining the role British Petroleum as well as the entire oil industry has in high-tech offshore drilling. In the last five years, these humongous oil rigs and infrastructure was an important part of the coastal existence off the shores of the Gulf — it helped fill a role in employing locals, and until two years ago, the sea and these rigs coexisted.
Bloomberg examines the future of high-tech offshore drilling
From early news coverage in our weeklies culminating in longform, deeply researched examinations into the final moments of the Deepwater Horizon, the disaster’s widespread financial ramifications and how this story is shaping the U.S. presidency.
The tenets of longform journalism grace the pages with introspective reportage, investigation and a desire to renew a former bit of news print into a thorough piece that requires the readers to look at subject matter in a completely new light. There is an incredible opportunity for readers to sop up these various articles from various publications, encompassing hundreds of hours of research and writing, to come to an understanding of the importance of one singular event, and how it has rippled throughout our world from the presidency to environmental law.
We strive to be more than just a virtual newsstand of magazines and breathe life to the content that shapes your world, whether it is fluffy gossip rags or serious dissections of news and politics. The video below is a new ad spot that was just completed and beautifully showcases our vast content offering using the BP disaster as a visual example.
Lately, this year, publication’s have taken a diverse turn in reporting. The focus has changed from the deeply investigated reports of the fateful last hours of the Deepwater Horizon rig, or the powerful environmental devastation wreaked upon the shores of the Gulf. Now, articles have taken a focus beyond the hard news edge, shifting to the ecosystem of the food harvested from the shores, to the economy of fishing and the return of tourists. But, was everything cracked up to be?
Last month, Outside published an article examining just that.
Outside: The Gumbo Chronicles
Months after the disaster, British Petroleum harkened that the waters were safe, and commercial fishing could resume, and open for business. Outside sent Rowan Jacobsen south to cook up a locally sourced gumbo, but at that juncture, less than a year after the disaster, something wasn’t right.
On the air these days, national television commercials are touting that the Gulf is open for business, but just as recently, reports are revealing that fish sourced from the Gulf waters are deformed and potentially having longer term effects on the ecosystem than had been anticipated. Red snapper being pulled from the salty waters there now have lesions, shrimp are deformed — something fishermen have never noticed.
Over the course of the next year, science has a long way to go in the course of assessing the recovery of the entire Gulf region and the impact the oil spill has on the marine environment, and the food that we rely upon. You can be certain that over the course of this upcoming year, many of our publications will focus resources on the recovery and the food in this ecosystem. We will be sure to follow these articles.
