Zinio: Be Well Read.

Paying Homage to E-Mail in the Digital Revolution

By Jeanniey Mullen, The ClickZ Network, Nov 10, 2008 When's the last time you checked your e-mail? It doesn't matter if you checked it at home, on a mobile device, or through LinkedIn, Plaxo, or even Facebook. The point is, you're in good company if you're among the more than 60 percent people who'd say "within the last hour." To read more, click here.

How Video Drives E-mail and E-mail Drives Social

By Jeanniey Mullen, The ClickZ Network, Oct 27, 2008

In this third installation of my reality series examining the Email Experience Council's pro-bono efforts supporting the Andre Agassi Charitable Foundation's great work. When we last left the eec, its team members were working on a plan to leverage e-mail to drive three initiatives for the foundation: branding efforts, donor strategies, and optimize communication with supporters. After a series of fun meetings where we debated all sorts of unique approaches, two key elements rose to the top. To read the rest of this case study, click here. <!-- |  Biography-->

The Agassi Foundation: Expanding a Brand Focus

In "Lessons from The Andre Agassi Charitable Foundation," I introduced the work we're doing at the Email Experience Council (eec) with the foundation. As a quick recap, the eec has organized a team of 25 volunteers from various walks of the e-mail world to donate time and resources to assist The Andre Agassi Charitable Foundation (AACF) in growing its organization.

Magazines Assert Their Power to Sell

As advertising spending in magazines continues to decline, publishers are intensifying their search for revenue from marketers. The trade association for the industry, the Magazine Publishers of America, is scheduled to introduce an assertive campaign on Monday that promotes the power of its publications to move merchandise.

Whitepaper: Digital Consumer Engagement

Find out the top ten ways to target adoption and response from digital consumers in this insightful and thought-provoking whitepaper by Zinio CMO Jeanniey Mullen.

Download the whitepaper.

Industry Unleashes Flood of Studies to Prove Its Worth

Harsh Times Demand (Even) More Concrete Evidence of Effectiveness By Jack Neff BATAVIA, Ohio (AdAge.com) -- Want to know if advertising works? Or how it works? Or what consumers think? Chances are, you're about to find out as much as or maybe even more than you ever wanted. A slew of media companies, agencies, research firms and even marketers themselves have ramped up efforts to churn out elaborate studies or research results as selling tools. Reasons vary from the obvious need of media to prove themselves, particularly in tough times, to the fact that data-based pitches have gained currency with the public at large. By the numbers +25% Direct-response TV may be accountable, but it doesn't always work as planned. +160% Average increase in unaided awareness for brands in seven package-goods and fast-food categories in a Yahoo study based on ComScore data +31% One-week lift in sales of Campbell's cream of mushroom soup in April 2006 from a Parade ad in an analysis released late last year from Information Resources Inc. Of course, it also helps to have the numbers handy because media, agencies and marketers alike are facing a much tougher audience: finance executives. Only a decade ago, the biggest marketers were run by executives who started their careers in marketing. Today, CEOs of such marketers as Unilever and Kimberly-Clark Corp. come from finance backgrounds. And their joint rival, Procter & Gamble Co., recently has named executives who spent most or all of their careers in finance either as global marketing officers or senior managers over more than a third of the business. For anyone who wants to crunch numbers, plenty are available. Parade of data Parade, after last year commissioning Information Resources Inc. to use marketing-mix models to show sales lift and payback from advertising in the Sunday supplement, is now preparing its third wave of IRI analyses of various brands' ads and the second wave of using health-care-research firm IMS to do similar analyses of prescription-drug ads, said Mike DeBartolo, exec VP-advertising. Parade keeps paying for expensive analytics it never used years ago because they help sell ads. Mr. DeBartolo said Parade's page volume from consumer package-goods, food and over-the-counter drug advertisers is up 36% through July compared to last year after a similar gain in 2007. Likewise, digital media are finding they have to produce new data to tap a huge pool of media spending that up to now has been largely beyond their grasp, particularly from CPG advertisers. Direct-response advertisers who've been the bread and butter of online media, particularly search, didn't need studies. They had their sales results. Not so with CPG advertisers, who generate relatively few sales online and whose abysmally low click-through rates don't do much to prove effectiveness. So Yahoo, Google and MSN all have ponied up for third-party research this year to prove they're relevant to the brand marketers. Searching for results Google earlier this year released research from Nielsen/Net Ratings and ComScore of an online display and search campaign for Unilever's Dove deodorant estimating a $530,000 sales lift and 13-percentage-point increase in favorability ratings. Yahoo recently set out to prove that search had a brand-building impact beyond the clicks, joining MediaVest in a study of 6,000 consumers showing that search ads generated an average 160% increase in unaided brand awareness. Of course, media have always used data to prove impact. The difference now is that media are having to come up with new types of studies to prove they do more than just reach people, said Joel Rubinson, chief research officer of the Advertising Research Federation. "Yahoo knows that just focusing on clicks and having an advertising model based on that may be shooting themselves in the foot," he said, "because there are these other kinds of [branding] benefits." He pointed to Microsoft's "Engagement Mapping" study launched earlier this spring, that works with marketers and agencies including Citi Cards, Sprint, GSD&M Idea City, MindShare and Initiative to demonstrate the cumulative effect of online display or search ads in driving sales rather than just assuming the "last ad clicked" is responsible. Publishers' data For media where marketing-mix models and clicks don't apply or aren't practical, proving effectiveness can be harder. Still, Brenda White, VP-director of print investment at Starcom, is seeing a growing number of publishers come to her with studies from third-party research firms, something the agency has been demanding based on client wishes. "With the economy the way it is," she said, "publishers are going to have to do this to hold onto budgets. They're under increasing pressure from other media, too." Since most individual titles aren't big enough to practically use marketing-mix models, Ms. White sees more publishers using studies from Dynamic Logic or Marketing Evolution that base effectiveness analysis on other metrics, such as changes in brand perceptions. Similarly, MTV Networks has been looking to build deals around Marketing Evolution's "return on marketing objectives" system, offering guarantees based on how well campaigns deliver against marketer-chosen objectives such as increasing brand favorability. Mind candy Yet it's not just media getting into studies. So are agencies -- such as Ogilvy Action, which recently completed a 14,000-shopper study globally to buttress its standing as a global player in shopper marketing and build interest in the discipline. Data can help sell beyond simply the need for validation. One motivation for an unusual print and online campaign launched earlier this month by über-researcher Nielsen was that consumers and business decision makers have developed a taste for studies as a sort of mind candy. Nielsen ads included in a sole sponsorship of a "Play" Summer Olympics magazine in The New York Times read like a collection of study results presented pop-quiz style. "The strategy was to do something in a more dramatic-than-usual fashion to tell the marketing world that Nielsen has moved to one brand and we're a new company under new ownership and leadership," said Nielsen Chief Marketing Officer John Burbank. A secondary strategy was to persuade the broader universe of consumers who take surveys or join panels "to think favorably about research," he said, "because we're asking them to participate in more and more ways." Getting consumers on-board The ads presented factoids showing people respond better to an angry face than an ambiguous one; that Austin, Texas, has the highest proportion of "early adopters" in the U.S.; and that NBC's "Heroes" had the highest viewer-engagement score of any TV show. "We knew since we were advertising in the middle of summer that we had to have something interesting for people to read," Mr. Burbank said. "People really are interested in information, if you look at sales of 'Freakonomics' or Malcolm Gladwell's books." So expect the studies to keep coming. Read full article.

Branding, Digitizing, Greening Magazines - MagNet in Canada

On June 2-5, 2009, Canada's annual Magazine Conference, MagNet, is taking place in Toronto.  Networking opportunities, product trials, delicious luncheons await.  Specific business areas include ad sales, circulation, design, digital, small mags, production, and others.  Registering before May 15, 2009 cuts the price as well.  Click here to learn more!

AWNY Career Panel 101- “Managing Up The Ladder”

February 19th, 2009

7:45-9 A.M.

USA Today

535 Madison Avenue at 54th Street 32nd Floor

 

Sponsored by AWNY’s Young Executive Committee.

 

The topics of the panel discussion will include the career paths of our panelists, and advice our panelists can give our attendees to ensure success and growth while managing their way up the corporate ladder.  The event will be moderated by Kelly Hall (an AWNY Young Executive at USA TODAY) and our other panelists thus far are Lisa Dujat (SVP/Chief HR Officer, Draftfcb), Randy Dry (VP, Brand Management, SIRIUS XM Radio), Jim Hopkinson (Director of Marketing, Wired.com) and Erica Moynihan (B to B Partnership Manager for Fortune Money). 

Get $150 off the Email Experience Council Annual Event: February 9-11

It's not too late to register for the Email Evolution Conference! February 9-11, 2009 The Westin Kierland Scottsdale, AZ To receive $150 off entry, email reg@emailexperiencecouncil.org and use the code MKTVIP.  

Women in Periodical Publishing 2009 Women’s Leadership Conference

Soak up some inspiration and get proven tips and strategies, straight from some of the most dynamic women in media. This exciting conference will include speakers, panel discussions, and plenty of networking opportunities.  January 23, 2009 8:30 a.m. - 5: 30 p.m. The Westin 3rd and Market Streets San Francisco Click HERE to register  

Speakers include:

Jackie Speier, US Congresswoman and author Michela O'Connor Abrams, president & publisher, Dwell Kathryn Arnold, former editorial director Yoga Journal Janesse Thaw Bruce, publisher and managing director, Body+Soul Lara Hedberg Deam, founder & owner, Dwell Nancy Gruver, New Moon Girl Media Grace Hawthorne, cofounder and president/publisher, ReadyMade Jackie Krentzman, Krentzman Communications Custom Publishing Jeanniey Mullen, CMO, Zinio Barb Newton, president, Sunset Publishing Corporation Jane Ottenberg, president, The Magazine Group Polly Perkins Johnson, vice president, Business Development, AdMedia Linda Ruth, president & CEO, Publishers Single Copy Sales Chris Ryan, executive editor, 7x7 Susan Dowdney Safipour, editor, Diablo magazine Lisa Shanower, principal and publisher, Marin magazine Jackie Speier, US Congresswoman Lisa Stone, cofounder and CEO, BlogHer Katie Tamony, vice president and editor-in-chief, Sunset Susan West, editor in chief, Afar Cheryl Woodard, co-founder PC Magazine, PC World, and Macworld magazines and the Macworld Expo Cindy Johanson, chief operating officer, The George Lucas Educational Foundation Sukie Dhami, director of partnerships, AfterCollege, Inc.

Direct Marketing Institute- 1/26/09

"Fast forward your learning curve and avoid costly mistakes"

Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend. DMA's Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner. Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar – attendees have told us that “the notebook alone was worth the cost of the seminar.” We believe it will become the most valuable reference in your direct marketing library. Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media - then the 3-day Institute is for you. Choose your location and date now. If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing. If you would like information about our 2-day Basics of Direct Marketing Seminar, please click here.

Go Green Expo/ LA

The Los Angeles Convention Center - South Hall J Saturday, January 24th • 10am - 6pm Sunday, January 25th • 10am - 5pm The Los Angeles Convention Center 1201 South Figueroa Street Los Angeles, CA 90015 www.lacclink.com THE LOS ANGELES CONVENTION CENTER IS THE FIRST CONVENTION CENTER IN THE U.S. OF ITS SIZE AND AGE AND THE FIRST L.A. CITY BUILDING TO BE AWARDED LEED® GREEN BUILDING CERTIFICATION FOR EXISTING BUILDINGS BY THE USGBC Tickets: Friday: Complimentary to Business Buyers  (please bring your business card for admission) Saturday & Sunday: $10 for a full weekend pass / open to both business buyers & consumers. Click here to buy tickets and learn more.

OUTSIDE’S GO EXPANDS FREQUENCY WITH THE ADDITION OF TWO EXCLUSIVELY-DIGITAL EDITIONS POWERED BY ZINIO

Outside’s Go just announced this morning that it is creating two digital-only digital editions and boosting its overall circulation to four annual issues. This represents a shift in how our technology is being used by major publishers—we’re pretty excited about what this means for the future of digital publishing. And so are movers and shakers like MediaBistro. Check it out!

OUTSIDE’S GO EXPANDS FREQUENCY WITH THE ADDITION OF TWO EXCLUSIVELY-DIGITAL EDITIONS POWERED BY ZINIO

OUTSIDE’S GO INCREASES TO FOUR ISSUES IN 2009

Santa Fe, New Mexico (January 14, 2009) – Mariah Media, publisher of Outside Magazine and Outside’s Go, announced today that they will increase the frequency of Go for 2009 with two exclusively-digital issues—Summer and Winter. After review, Go chose Zinio, the global leader in digital publishing services, to be its partner. With the addition of the Summer and Winter digital-only editions, Go increases its frequency to four issues, demonstrating commitment to the brand, innovation and an enthusiasm for leading-edge technology that enhances the reader’s experience.

The unprecedented move allows Go to provide enhancements in the presentation of editorial content using the multimedia capabilities that are unavailable in print, such as a hyperlinked table of contents, interactivity (embedded animations, video and rich media files), sound and complete searchability of both current and past issues. The two digital issues provide not only an opportunity for Go to provide fresh content to its readers more frequently, but also an additional platform for advertisers to reach Go’s desirable, very affluent, active male readership.

Outside’s Go has raised its rate base to 235,000 in 2009 and will continue to offer the same highly-sought demographic of affluent men with a passion for travel and a mindset to live aggressively and well.

“We are thrilled with this partnership with Zinio,” said Go publisher Walker Mason.  “Go has gained traction with a number of prestigious, high-end advertisers and this will allow them continued access to our coveted readers during key selling and travel periods of the year.”

“Since its inception, Zinio has striven to help publishers adapt to the increasingly-digital landscape by offering them alternative channels of content distribution that are both less expensive and more environmentally sustainable,” said Rich Maggiotto, President and CEO of Zinio. “The world is more dependent on digital technologies than ever before, and this fact, coupled with the current economic climate, has made now the optimal time for publishers to add digital to their mix. We are incredibly excited to help Outside’s Go take this leap into what is certain to be a major player in the future of publishing.”

“It's tremendously exciting for my staff and me to be challenged to present Go's content digitally. This opportunity means we can give great value to our readers through increased service, expanded photo galleries, pertinent links and new media while being environmentally friendly," says editor Kent Black.  "It's like learning a new language: It makes you smarter and helps you see the world in a whole new way.

“This is a win/win situation, for it demonstrates Go’s ability to be innovative in this challenging marketplace and maintain our brand equity.  We see this partnership continuing even as we look to grow Go’s frequency, both in print and digital, in 2010,” said Mason.

Outside’s Go has won numerous editorial and design awards in its first two years and continuing that path will be a primary focus for the Go team.

About Outside’s Go

Outside’s Go is the only travel and style magazine for active and very affluent men. With a circulation of over 235,000, Go is the first magazine to recognize that worldly, accomplished men make travel decisions for the adventurous trips and uncompromising travel experiences they seek. Go is published by OGO MediaNet LLC, a division of Mariah Media Inc., publisher of Outside magazine.

About Zinio LLC

Zinio is the global leader in digital and interactive publishing products and services, currently distributing over 1,000 digital magazine titles currently in its stable. Partnering with American and International publishers, Zinio opens opportunities for revenue growth and wider circulation. Zinio also designs marketing programs that focus on consumer acquisition and retention, cross-promotion, and driving revenue. Zinio is also the founder of The Read Green Initiative™ (GoReadGreen.com).

As a worldwide distributor, Zinio has offices in San Francisco and New York and Distribution partners across the globe. Zinio’s partners include Bonnier, Hearst, IDG, Gruner + Jahr, Hachette Filipacchi, IPC Media, Mariah Media, McGraw-Hill, The National Magazine Company, Playboy Enterprises, Rodale, Rogers Publishing and Ziff Davis. Zinio is also the exclusive home of VIVmag, the world’s first fully digital and 100% interactive high-end women’s publication. For more information, or to purchase any of the digital magazine-specific titles offered by Zinio, please visit www.zinio.com.

THE INDIE GAME MAG IS NOW AVAILABLE ON ZINIO

The Indie Game Magazine is now available on Zinio, The World’s #1 Digital Newsstand. An online subscription gets you 6 issues of IGM on Zinio.com for the low price of $19.95. You can learn more about IGM and order a subscription by visiting www.indiegamemag.com. FOR IMMEDIATE RELEASE Wilmington, DE– January 14, 2008– The first 2 issues of the Indie Game Magazine are now available on Zinio.com. Zinio is the number 1 digital newsstand in the world and provides users the ability to go green, save some paper, and enjoy their magazines for less. With Zinio’s technology, Indie Game Mag can be read online or downloaded to your computer. You can even print it and take it with you. Check out www.indiegamemag.com for more information on subscribing for only $19.95! About Zinio Zinio is the leading global online publishing, distribution services company, with divisions focusing on digital magazine and book publishing, publisher growth services, retail services, cutting edge research and development and interactive media. Zinio's robust technical platform -- featuring a highly desirable online retail store, fulfillment capabilities, secure online and offline reading products, production services and marketing services -- enables consumers, regardless of geographic location, to search, purchase and immediately access digital publications, rather than waiting weeks or months for fulfillment and delivery. Environmentally conscious, Zinio supports sustainability throughit partnership with over 850 major consumer brands available digitally and delivered on behalf 300+ leading publishers that include: About the Indie Game Mag Based in Wilmington, DE, The Indie Game Mag is a small independent company with a passion for video games and specifically the indie game community. The magazine was started in October of 2008 and has already grown to include more writers and passionate gamers. The Indie Game Mag strives to highlight the artists and community behind the most creative video games. For more information on the Indie Game Magazine, please visit the magazine’s homepage at www.indiegamemag.com. We are always looking for passionate gamers to write and review indie games. For more information on advertising in the magazine or online please visit: http://www.indiegamemag.com/2008/10/advertising.html Contact: mike gnade mike@indiegamemag.com http://www.indiegamemag.com

20 Reasons Why 2009 Will Be The Year of the Ebook

via Gutenberg.com Thanks, Bob Sacks, for this story! According to a California State Board of Education study, the average weight of a high school student’s backpack is 20 pounds and contains about 6 textbooks. In comparison, the average weight of an ebook reader, capable of holding hundreds of books and instantly accessing hundreds of thousands more, is less than a pound. It doesn’t take a genius to see where this is all going. Click here to read the rest of this story.

Is The Library A Museum?

Via the San Francisco Chronicle Are end times near for books and magazines? I still enjoy words on paper, but then I'm over the magical, all-digital age of 30. Click Here to read the rest of this story.

The Latest Buzz for Zinio’s Digital Textbooks

College papers and bloggers alike are getting excited to gear up for the spring semester with Zinio's digital textbooks. Check out what they're saying: CollegeNews.com Marietta College's "Writing on the Mall" Kill Jill Goes to College USC's Daily Trojan